Trained as a filmmaker since his youth, he studied film in London and, upon returning to Colombia, began his career as a director working in film and advertising.

Passionate about film and storytelling, whether in long or short format, he understands that each of them has its own language and specific way of being told, for this Juan, delivers to each project a personal and artistic interpretation, mixing advertising pieces with his experience in film, directing so far 2 feature films: Causa Justa (2019) and Ilegítimo (2017). 

Making each scene of the projects have a clear communication objective, achieving natural performances that, by embellishing with light, camera movements, transitions, sound, and dramaturgy, he manages to create together with the creative idea a world of his own and memorable for the beings of this world.

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